How To Market Like a Fortune 500 company

The Strategic Executive Forum

Fortune 500Fortune 500 Companies are profitable and successful. They are profitable because being so is necessary for survival in this environment. They are successful because they function in an environment that has at its core, the realisation that people, whether they are customers or employees are the most important part of their companies. Through people , successful companies create marketing centred businesses that innovate, and cause changes that positively impact the communities that they do business. Here are ten marketing tactics that the people in Fortune 500 companies implement that could help you make a fortune:

1) Be clear about what your business stands for. What is your promise? Knowing this will not only help you put out consistent messages and attract the right customers, it will also help you hire the right people and develop products and services that are aligned with your promise. This is the story of…

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