Can Public Relations Have Fun With Facebook?

The Strategic Executive Forum

A SuckerBuilding Facebook into PR strategies can be an obvious win and a lot of fun too if you get it right. Or, it can be a terrible idea – if you don’t. With an audience of more than a billion people who log an incredible 3.15 trillion minutes on the social network monthly, Facebook’s potential for communicators is undeniable. However, Facebook is first and foremost a very personal space for many users. Communications , even between brands and individuals  have an intimate, one-on-one aspect. Respecting individual preferences and boundaries is important.

 Audience research

While Facebook definitely has a place in PR strategies, the charge to simply “get it out on Facebook” isn’t the approach to take. And yet many businesses take this root. Before communicating via Facebook, learn about your audience first. Chances are pretty good that a large number of them are on Facebook.

However you need to…

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