Marketing Art Online

Selling often comes down to marketing and who you market too. But more importantly you need to have work that people want to buy.

July 29, 2013 by owfotografik 0 Comments

Selling images is not that easy. And explaining to people why they are not selling often comes out more like an insult then anything else. Some people make it look easy, but it’s not. Selling often comes down to marketing and who you market too. But more importantly you need to have work that people want to buy.

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Evaluating your own work to sell – by Mike Savad

—Mike Savad

MASSIMO VITALI talks about the art photography market (fotografiaitaliana.wordpress.com)
Discover The Photography Techniques Of The Pros (photographybasictips.wordpress.com)
Simple Advice On How To Take Better Photos (customportraitartinfo.wordpress.com)
Chimpanzee Photographer’s Work Sells For Over $75,000 at Auction (petapixel.com)
Where to Sell Photos Online & Make Money (techpp.com)

Content Creation, Fine Art America, Mike Savad, Portfolio Management

Evaluating your Work, Marketing, Mike Savad, Photograph, Photography, Print on demand, Quality Control, Selling

Selling Art Online – Basic Exposure

June 4, 2013 by owfotografik 2 Comments

You must be on Twitter and Fine Art America.
In my opinion, these two sites are the most important selling and social media sites to be listed with. There are many other links on this website but these two are the most important. If you want to sell your art online and are just starting out, then click on these 3 links Fine Art America, Twitter and Hoot Suite, and set up basic accounts for FREE.
*In order to get the most out of Twitter I recommend using Hoot Suite.

Fine Art America (FAA) is the best place I have found to create a portfolio of your work and sell your work online. If you only have time to list in 1 place online this is the place to be.
“You can stop searching…you’ve found the world’s most powerful websites for photographers and visual artists.
With absolutely no programming experience required, you can create a professional artist website in minutes and immediately begin selling prints and greeting cards to a worldwide audience. Yes – really! Your website is built using the same technology that transformed FineArtAmerica.com into the world’s fastest growing art site and earned the devotion of tens of thousands of photographers and visual artists all over the world. The features that we provide are simply unbeatable… and so is our price! ”

Twitter: Twitter.com is the absolute best way to get in front of many people all the time. It is essential to use a program like Hoot Suite https://hootsuite.com/to automate your posts over time.
You will want to learn the program and set it to tweet for you during the day. The key with Twitter is to stay active.

If you want to take it one step further Pinterest is the next logical step. Very visual and a great resource.
Pinterest.com

Learn how these websites work and check back often for tips and tricks on getting the most out of your online presence.

Art Sales Websites, Fine Art America, General Advice, Pinterest, Promoting Your Work, Social Media Websites, Twitter

Featured, Fine art, Social network, social-media, Twitter

Linking FAA Uploads & Posts to Social Meida

June 3, 2013 by owfotografik 4 Comments

Hi Omaste, maybe you can weigh in on this.
When I first created my FAA account, I made the rookie mistake of linking my FB account to FAA and they flooded my FB timeline with all my uploads. I was immediately called on the carpet by friends and Photographers who follow my page. So I killed that and I broke the “automatic connection.
Now I only publish to my wall once every ten or more uploads (no more gnashing of teeth is heard) The one thing I don’t want to do is annoy potential customers by constantly bombarding their news updates with “Jeff uploaded another 10 images”.
I agree with them. as I saw a week later three “friends” on FB start up and the uploads were flying everywhere. Annoying as hell…

Now I just went to a gentlemans G+ link and all it was, was announcement after announcement of a new image on FAA… Nothing about the photographer… it sounded desperate to me and that I found a media channel outlet… BORING!
One thing I do know is that our customers want to get a feel for the photographer and create a connection. When all I see is “buy my print”,”buy my print”,”buy my print”,”buy my print” etc then I head for the hill or at least the next page. What is there to interest me to get me to look at the persons artwork?
Maybe I shouldn’t say anything so I don’t have to compete with these people but since we’re supposed to be helping each other out… I thought it would help to mention this. It does no good to fire and forget your announcements because the louder you yell, the less they listen… Oh if I’m wrong let me know, I’m not perfect and my sales are not what I base this on. I base it on what I believe the very successful do to get found and sell.

Posted by : Jeff Folger

Art Sales Websites, Fine Art America, General Advice, Promoting Your Work, Promotion Fatigue Syndrome

FAA, facebook, Fine art, Jeff Folger, Marketing strategy

Descriptions on FAA & Other Sites

June 3, 2013 by owfotografik 0 Comments

Hello everyone,
I frequently come across images posted on FAA that only have the word None in the image’s description tag and many go do not even have a title. My tip is to fill in these tags and to give it some thought first because doing this properly will help to get you listed on various Search Engines and can even entice viewers there to at least take a peek at your work. Try and describe the image, the technique(s) used, colors, theme, reason for this work, etc. Also include your keywords, as well as who it might be suitable for. It is also a good idea to include your formatting and/or suggestions as to where it might be hung. You can always go back and change what you have written. I update my tags by adding that an image is being featured or when I find a better keyword.

Posted by : Andrew Govan Dantzler

Art Sales Websites, Fine Art America, General Advice, Promoting Your Work

Andrew Govan Dantzler, FAA, Search Engine, Search engine optimization, Web search engine

Selling FAA work on Amazon

June 3, 2013 by owfotografik 0 Comments

I know that if you have a Premium FAA account, you can contact FAA Support to have FAA manually linked to Amazon.com

Posted by : Chalet Roome-Rigdon

Art Sales Websites, Fine Art America, General Advice, Promoting Your Work

Amazon.com, Chalet Roome-Rigdon, FAA

Read Your Feeds

June 3, 2013 by owfotografik 1 Comment

Tip for Today:
Go visit your social media sites and look at your feeds. Are they solid FAA link posts or do you have other info in there as well.

Do you feel engaged by your content or are you bored by it. I was really surprised one day after posting a bunch of stuff, to go and read my Twitter feed, and be really turned off by it. Make sure you think about what you are sharing and the message you want to convey when you share online.

Inspirational quotes, photography/painting advice tips/tricks, what interests you personally that you would like to share with the world. What influences your artistic visions, What is your favorite color and why, showcase work in that color……

Social Media followers like to be engaged with you as a person and not just your work 🙂

Art Sales Websites, Engaging Your Audience, Fine Art America, General Advice, Omaste Witkowski, Promoting Your Work, Promotion Fatigue Syndrome, Social Media Websites, Twitter

Business, facebook, Featured, Internet Marketing, LinkedIn, Marketing and Advertising, Omaste Witkowski, Social network, social-media, Twitter

Art Sales Websites, Engaging Your Audience, Featured Contributors, Fine Art America, General Advice, Omaste Witkowski, Social Media Websites

Auto Sharing Buttons on FAA

June 3, 2013 by owfotografik 0 Comments

When we use the buttons to share work, modify the text that is default. Any time we see the words sell or sale in these posts I think it puts people off a bit. They know we sell our work. Sharing our work is how I try to come across.
For example when you use the Facebook button it adds the “prints and posters for sale” into the box. I delete these words so that people want to click the link to look at the work not click it because they feel like they have to Buy. They are more likely to click.
On the Twitter button it says “I uploaded new artwork for sale”. I delete this line. use this many characters to say What a great green capture, or Daily find for Green art. etc. Then add tags at the end of the post that are #green #art #etc…
The less generic any of these postings look the more likely people will be engaged by them.

– Omaste Witkowski

Art Sales Websites, Blogging - Wordpress, Tumblr and More, Engaging Your Audience, Facebook, Featured Contributors, Fine Art America, General Advice, Google+, Omaste Witkowski, Pinterest, Social Media Websites, Twitter

Button, facebook, Omaste Witkowski, Online Communities, Social network, Twitter

Art Sales Websites, Etsy, General Advice, Pinterest, Social Media Websites

Etsy, Nancy Merkle, Pinterest

Tropical Garden – Auto post FAA to Twitter vs. Customizing a Post

June 3, 2013 by owfotografik 0 Comments

Something I commonly see on Twitter is people making the mistake of using the auto fill text on Sharing Buttons. In order to be engaging to an online audience you need to be able to make them want to click on your link. You do this by describing your work not just letting us know that you put it online.

I am posting an image of mine that is For Sale on Fine Art America
If I click on the Twitter button on this page on FAA, you will see this text as an auto-fill, and you will always need to change this text. NEVER POST the auto generated description of your work for sale.
“I uploaded new artwork to fineartamerica.com! – ‘Tropical Garden’ – http://fineartamerica.com/featured/tropical-garden-omaste-witkowski.html via @fineartamerica”

I use Hoot Suite to shorten the http link and I add my own text and #hastags. This is an example of how I would tweet this picture.

Get lost in a tropical garden and beware of your own imagination. Is this reality or fantasy? http://ow.ly/lHota #tropical #sculpture

I am hoping to catch an audiences attention and make them take the time to see what I am advertising. Invite them to enjoy my work. Not just let them know that I am selling something.