Marketing Art Online

Selling Art Online – Basic Exposure

June 4, 2013 by owfotografik 2 Comments

You must be on Twitter and Fine Art America.
In my opinion, these two sites are the most important selling and social media sites to be listed with. There are many other links on this website but these two are the most important. If you want to sell your art online and are just starting out, then click on these 3 links Fine Art America, Twitter and Hoot Suite, and set up basic accounts for FREE.
*In order to get the most out of Twitter I recommend using Hoot Suite.

Fine Art America (FAA) is the best place I have found to create a portfolio of your work and sell your work online. If you only have time to list in 1 place online this is the place to be.
“You can stop searching…you’ve found the world’s most powerful websites for photographers and visual artists.
With absolutely no programming experience required, you can create a professional artist website in minutes and immediately begin selling prints and greeting cards to a worldwide audience. Yes – really! Your website is built using the same technology that transformed FineArtAmerica.com into the world’s fastest growing art site and earned the devotion of tens of thousands of photographers and visual artists all over the world. The features that we provide are simply unbeatable… and so is our price! ”

Twitter: Twitter.com is the absolute best way to get in front of many people all the time. It is essential to use a program like Hoot Suite https://hootsuite.com/to automate your posts over time.
You will want to learn the program and set it to tweet for you during the day. The key with Twitter is to stay active.

If you want to take it one step further Pinterest is the next logical step. Very visual and a great resource.
Pinterest.com

Learn how these websites work and check back often for tips and tricks on getting the most out of your online presence.

Art Sales Websites, Fine Art America, General Advice, Pinterest, Promoting Your Work, Social Media Websites, Twitter

Featured, Fine art, Social network, social-media, Twitter

Linking FAA Uploads & Posts to Social Meida

June 3, 2013 by owfotografik 4 Comments

Hi Omaste, maybe you can weigh in on this.
When I first created my FAA account, I made the rookie mistake of linking my FB account to FAA and they flooded my FB timeline with all my uploads. I was immediately called on the carpet by friends and Photographers who follow my page. So I killed that and I broke the “automatic connection.
Now I only publish to my wall once every ten or more uploads (no more gnashing of teeth is heard) The one thing I don’t want to do is annoy potential customers by constantly bombarding their news updates with “Jeff uploaded another 10 images”.
I agree with them. as I saw a week later three “friends” on FB start up and the uploads were flying everywhere. Annoying as hell…

Now I just went to a gentlemans G+ link and all it was, was announcement after announcement of a new image on FAA… Nothing about the photographer… it sounded desperate to me and that I found a media channel outlet… BORING!
One thing I do know is that our customers want to get a feel for the photographer and create a connection. When all I see is “buy my print”,”buy my print”,”buy my print”,”buy my print” etc then I head for the hill or at least the next page. What is there to interest me to get me to look at the persons artwork?
Maybe I shouldn’t say anything so I don’t have to compete with these people but since we’re supposed to be helping each other out… I thought it would help to mention this. It does no good to fire and forget your announcements because the louder you yell, the less they listen… Oh if I’m wrong let me know, I’m not perfect and my sales are not what I base this on. I base it on what I believe the very successful do to get found and sell.

Posted by : Jeff Folger

Art Sales Websites, Fine Art America, General Advice, Promoting Your Work, Promotion Fatigue Syndrome

FAA, facebook, Fine art, Jeff Folger, Marketing strategy

Tropical Garden – Auto post FAA to Twitter vs. Customizing a Post

June 3, 2013 by owfotografik 0 Comments

Something I commonly see on Twitter is people making the mistake of using the auto fill text on Sharing Buttons. In order to be engaging to an online audience you need to be able to make them want to click on your link. You do this by describing your work not just letting us know that you put it online.

I am posting an image of mine that is For Sale on Fine Art America
If I click on the Twitter button on this page on FAA, you will see this text as an auto-fill, and you will always need to change this text. NEVER POST the auto generated description of your work for sale.
“I uploaded new artwork to fineartamerica.com! – ‘Tropical Garden’ – http://fineartamerica.com/featured/tropical-garden-omaste-witkowski.html via @fineartamerica”

I use Hoot Suite to shorten the http link and I add my own text and #hastags. This is an example of how I would tweet this picture.

Get lost in a tropical garden and beware of your own imagination. Is this reality or fantasy? http://ow.ly/lHota #tropical #sculpture

I am hoping to catch an audiences attention and make them take the time to see what I am advertising. Invite them to enjoy my work. Not just let them know that I am selling something.