Interestingness vs. truth

We live in the Era of Interestingness: attention is money, and purveyors of the interesting can make millions from Twitter feeds of amazing facts – even if they’re not always true facts – or from books or blogs offering intriguingly counterintuitive perspectives.

There are only a handful of main ways for an idea to be interesting. To grab people’s attention, you should argue that something we think of as bad is good, or vice versa; that some apparently individual phenomenon is really collective; that several seemingly disparate things are actually part of the same thing; and a few others.
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