Making Sense Of Facebook Advertising And Hashtags

Facebook, on the face of it, would appear to be in a bit of a search muddle at the moment.

The social media giant has recently added hashtags to its service but is undoubtedly last to the party as platforms including Twitter, Pinterest, Google+, Tumblr and others will attest.

Still, it’s a very welcome addition and will help people and pages expand the reach of their content. According to Facebook:

• Hashtags can be searched from the search bar at the top of the page
• Hashtags that originate from other sites (ie Instagram) can be clicked
• People can compose a post directly within hashtag search results

But while Facebook has just introduced something that other sites have used effectively over the years, it’s also cut its sponsored search ads service.

Launched just short of a year ago sponsored search results would appear whenever a user searched for something and acted in a similar manner to Facebook advertising.

But if it’s now being phased out does that mean that Facebook is walking away from the search game?

Not necessarily as Facebook has suggested that ads will be available in its upcoming Graph Search which still has a waiting list.