Before we dive into the details of social media for small business, let us first frame the problem that small business owners are working to solve using social media. Traditionally, large businesses have had an advantage over small business owners because they have had larger marketing budgets and could spend more money on outbound marketing techniques like print advertising , TV adverts , large sales forces and direct mail.
Budgets dictated success.
Successful small businesses have long thrived on word-of-mouth to help promote their products or services. With social media, small businesses are now able to use free tools to help increase word-of-mouth while decreasing the need for outbound advertising platforms like the yellow pages, television ads, newspaper ads, etc.
The following 10 common traits are shared by small business owners successfully using social media.
What do Small Business Owners Who Successfully Use Social Media do…
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