Archive | June 3, 2013

14 Selling Tips From RedLemonClub.com

14 Things you can do right away to have more people buy your creative products

http://www.redlemonclub.com/featured/14-things-you-can-do-right-away-to-have-more-people-buy-your-creative-products

Tip#2
Do a mutually beneficial deal with someone else who could open up more customers to you……

Automating Twitter – Follows and Replies

Is there a way to set up an automated reply to people who follow you to thank them?

I seem to remember there was something, somewhere in my exploration these past few days but I can’t find it.

Just Unfollow : https://www.justunfollow.com

Posted by –Meghan at FireBonnet Designs

Loving Quotes

People love QUOTES!! Make sure you sprinkle those around…I get so many retweets of those…and if you stick a tinyURL at the end with a picture to go with the quote…well….you just might get more interest. 🙂

I am done with huge links that say FAA…that is a turn off…and yes boring…TinyURL is the only way!

Sharon Cummings

Read Your Feeds

Tip for Today:
Go visit your social media sites and look at your feeds. Are they solid FAA link posts or do you have other info in there as well.

Do you feel engaged by your content or are you bored by it. I was really surprised one day after posting a bunch of stuff, to go and read my Twitter feed, and be really turned off by it. Make sure you think about what you are sharing and the message you want to convey when you share online.

Inspirational quotes, photography/painting advice tips/tricks, what interests you personally that you would like to share with the world. What influences your artistic visions, What is your favorite color and why, showcase work in that color……

Social Media followers like to be engaged with you as a person and not just your work 🙂

Early Morning Magic

Posting Ratios

My rule of thumb is this.
When you are considering promoting yourself with Social Media, Use the 75 – 25 approach.

75% of the time you should spend building your following on social media. The more followers you have the more you will get exposure for your work. If you are constantly just promoting yourself and trying to sell your work people will tune out and disengage.

Put more time into engaging with people and not just trying to sell to them.
Once you have engaged with them then let them know casually that you have work to offer…. 25%

Sharing Work from FAA to Social Media

Many of the discussion threads here at FAA are automatic. Fav, vote, copy and paste a comment. Takes seconds and you move on. Some people don’t even bother to do that, they just post their link and move on.
This group is different and in order to be different we need to think differently. Instead of automatic and copy and paste we need to be engaging and effective. This takes thought and you have to care. Think about what you like about the art you are sharing. Color, texture, composition, unique quality a, b or c. ex: I can’t have never seen a landscape done “this way” and I really enjoy it for “this reason”…. Use Hashtags and keywords that describe the work and make it more likely to be found by a person via a search engine.
Don’t just share your work, share in it.
Think about these 2 things when you are posting links to your work and to the work of others:

  1. 1. If you were their PAID Marketing/Advertising person what would you say about this work that would make others want to purchase it.
  2. 2. If you were getting a commission to sell it how would you describe it?

In order for Social Media Marketing to really be effective we have to love what we share.

 

Auto Sharing Buttons on FAA

When we use the buttons to share work, modify the text that is default. Any time we see the words sell or sale in these posts I think it puts people off a bit. They know we sell our work. Sharing our work is how I try to come across.
For example when you use the Facebook button it adds the “prints and posters for sale” into the box. I delete these words so that people want to click the link to look at the work not click it because they feel like they have to Buy. They are more likely to click.
On the Twitter button it says “I uploaded new artwork for sale”. I delete this line. use this many characters to say What a great green capture, or Daily find for Green art. etc. Then add tags at the end of the post that are #green #art #etc…
The less generic any of these postings look the more likely people will be engaged by them.

Omaste Witkowski

Marketing Advice from a Pro Agency

Some advice from Crown Social http://crownsocial.com/ a social media agency

“Pay attention to the audience to which you post stuff on social media.
Be real and be non-promotional and know who you are trying to target.

Start Instagram and Vine accounts. The more of these social media accounts you have the better Search Engine Optimization (SEO). Vine and Snap Chat are both super fun, but really new to the game so they really hit younger demographics. Not many people are doing campaigns with them yet, but it could be a fun way to get engagement.
Pinterest is a great platform to focus on.

If you are trying to gain traction with your brand then reach out to influencers in a non-promotional way. Casually liking their stuff or leaving comments on their posts. Once you have built up a relationship, introduce your product.
If you are trying to sell your products its always interesting to look at case studies of who is doing it right. Social commerce is growing a lot and I know Pinterest is great for that. Etsy might also be good to be on.

I don’t know if you run facebook ads, but if you do, creating multiple ads and testing what imagery and copy runs best and then refining from there is best practice. People typically relate more to ads with people in them, tho I know that’s not your main subject matter.

Also, if you can fine a create way to get their email address, email blast are typically the best way to cut through all the social media white wash. I think FB only serves up like 30% of user generated content, so often it is lost in the mix.

Also, taking a look at your analytics is a good idea. I know there are some good tools for social analytic online, but most of them cost a pretty penny. It just depends on how serious you want to be about it 🙂
There’s no good free tumblr or pinterest analytics tool. Simplymeasured.com has some decent freebies for facebook, twitter, and instagram. The best free facebook analytics are the ones that facebook already provides. Twitter requires a lot of different tools for good free analytics: followerwonk, twittercounter, and tweetstats are some of my favorites.”

Connecting With Your Audience

I do a lot of reading about art marketing using social media. One article I read said that your goal on social media is making connections with real people who slowly get to know you and trust you. This is accomplished by genuinely commenting and sharing other people’s posts. Lori McNee and Alyson Stanfield are two people who blog about art marketing. They have many great tips and techniques. I don’t know if it was one of them but they stated that for every 12 posts that you make only 2 of them should be about you.
Alyson believes that you should have your own website and all of your marketing should come from there. She’s a strong believer in blogging and newsletters. In this way you build a community of people who like and will buy your stuff.
Love to hear what others are thinking and any ideas you might have about balance.

Posted by Jo-Anne Gazo-McKim

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