Connecting With Your Audience

I do a lot of reading about art marketing using social media. One article I read said that your goal on social media is making connections with real people who slowly get to know you and trust you. This is accomplished by genuinely commenting and sharing other people’s posts. Lori McNee and Alyson Stanfield are two people who blog about art marketing. They have many great tips and techniques. I don’t know if it was one of them but they stated that for every 12 posts that you make only 2 of them should be about you.
Alyson believes that you should have your own website and all of your marketing should come from there. She’s a strong believer in blogging and newsletters. In this way you build a community of people who like and will buy your stuff.
Love to hear what others are thinking and any ideas you might have about balance.

Posted by Jo-Anne Gazo-McKim

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