Archive | June 27, 2013

How to Create Consistently Remarkable Content

http://nextlevel-va.com/wordpress/2013/06/26/how-to-create-consistently-remarkable-content/

How to Create Consistently Remarkable Content
by Lisa @ Next Level Consulting & Virtual Assistance
Content is the foundation of the internet and thus any successful business provides an abundance of it. Unfortunately for many marketers, this means the re-purposing of the same old topics, ideas, and information. Google’s never-ending quest to ensure that quality content gets primary recognition on the search results means that today more than ever, it’s vital to your success to create consistently remarkable content.

Becoming a reliable source of quality information is about more than search engine results. It also positions you as a credible, trustworthy, and respected source online. Content can make or break your business. The key is to regularly generate excellent content.

So how do you create consistently remarkable content and what exactly does “remarkable” mean?

The Free Dictionary defines remarkable as 1. Worthy of notice. 2.  Attracting notice as being unusual or extraordinary.

So you must write content that is unusual or extraordinary. No small task, right? Well, here are a few tips and strategies that can help.

#1 Be Passionate

It is darned near impossible to create consistently remarkable content if you have little or no interest in your topic. Sure – you might be able to create a few great pieces. However, to create them day after day you really do need to love your topic.

#2 Be Excited

When you’re writing your content, or creating your video or audio content, it helps to feel genuinely excited about what you’re saying.  Your enthusiasm will most certainly come through.  Your word choice and the information you share changes when you feel excited about your topic.  If you can’t feel enthusiasm as you write, at least muster up a smile 🙂

#3 Learn, Connect, Grow

Content on today’s internet is all about sharing. People Pin, Tweet, Like and Share content to show their enthusiasm. Dive in and become part of the community. Learn something new every day about your industry. Connect with others who are involved in or interested in your topic. Share what you learn with others in the form of, yep you guessed it…remarkable content.

Being remarkable isn’t about being a highly skilled writer. It’s not even about being the best or most knowledgeable person in your industry. Being remarkable is about being excited to talk about your niche topic in new and interesting ways. It’s about giving each and every piece of content you create 100% of your attention, focus, and enthusiasm.

So the next time you sit down to brainstorm content ideas and to write content, think about what excites you. Think about how you can share that information in a way that will offer value to your audience. Great content doesn’t need to be lengthy and it doesn’t need to be complicated.

Quick and Easy Customization: Get the Most Out of Widgets

The WordPress.com Blog

Widgets, the handy features built right into your WordPress.com dashboard, allow you to add cool features to your site so you can make it your online home. Have you poked around in Appearance → Widgets, recently? We want to make sure you know how quick and simple it is to activate — and customize — widgets. If you haven’t enabled them already, try these:

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The 7 Principles of Conversion-Centered Landing Page Design

The 7 Principles of Conversion-Centered Landing Page Design

by Oli Gardner

Designing an optimized landing page isn’t exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So … how schooled are you in the concept of conversion-centered design?

Conversion-centered design (CCD) is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor toward completing that one specific action, using persuasive design and psychological triggers as devices to increase conversions.

Landing pages sit at the heart of CCD. A landing page is a standalone page that uses congruent design — working toward a single collective purpose — to usher your visitors toward the finish line, be it the collection of personal data or education about your product/service before passing the baton to the next phase of your conversion funnel.

So how do you persuade a visitor to complete your conversion goal using design? There are a number of design elements that drive a visitor’s attention toward the desired area of interaction. Psychological devices can also encourage participation. Let’s dive right into these two types of CCD elements so you can start designing landing pages that actually convert.

Read full article here http://blog.hubspot.com/principles-of-conversion-centered-landing-page-design


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