Marketing Art Online

Promotion Fatigue Syndrome

June 3, 2013 by owfotografik 0 Comments

Ok…I have been learning a lot in the last 2 weeks on FAA and Etsy and everywhere else….based on what I am seeing…I believe we will all encounter “promotion fatigue” soon if we do not do certain things to prevent it.
What is “promotion fatigue”? It is when we promote the same people and/or images over and over to the same people on social media. It includes over-pinning and over-tweeting.
Once it sets in….your hits will start going down and that means less sales potential.

Solutions:

You MUST be actively gaining more followers…I am getting about 25 a day on Pinterest now and about 20 on Twitter…you need “fresh people” daily….you will lose followers if they get tired of seeing the same stuff all the time….and if you aren’t actively acquiring more….no hits.
Promoting 6 images at a time is too much and will lead to “promotion fatigue” very soon.
Throw in pins/tweets NOT about art throughout the day…quotes on Twitter….room designs on Pinterest. People have a short attention span…a zillion images of art and photography and guess what…they unfollow you…they are bored. So we need to only re-pin and re-tweet non art/photography stuff MOST of the time…throw in some of ours now and again.
Space your pinning and tweeting out…do some at say 8 am…then some more at 10 am….12 am…2 pm….never more than 4 – 5 pins/tweets at a time. (I am screwing up here too and changing my strategy)….so if the threads stay as is…promote 6..I will do 2 at 8 am…2 at 10 am…2 at 2 pm…you get the picture. I may change the times up as needed…but the will be SPACED out!
Take a day off every week from promoting ….for me it will be Sunday….

Featured Contributors, General Advice, Promotion Fatigue Syndrome, Sharon Cummings, Social Media Websites

Fatigue, Online Communities, Sharon Cummings, Social network

General Advice, Google+, Social Media Websites

Debra Forand, Google+, PageRank, Search engine optimization, Search Engines

Featured Contributors, General Advice, Laura Carter, Social Media Websites

facebook, Social network, social-media, Twitter

Featured Contributors, General Advice, Sharon Cummings, Social Media Websites

Sharon Cummings

General Advice, Social Media Websites, Twitter

Laura Carter, Twitter

Featured Contributors, Google+, Sharon Cummings, Social Media Websites

Tracking Progress

June 3, 2013 by owfotografik 0 Comments

In order to motivate myself I’ve also made a spreadsheet that details my growth. It has a count of new followers each day on Pinterest and Twitter so I can measure my success. I am also being more systematic with my images to see how many hits I get after I put it out there to promote.

Posted by – Meghan at FireBonnet Designs

General Advice, Pinterest, Social Media Websites, Tracking Progress, Twitter

Marketing, Meghan at FireBonnet Designs, Social network, social-media, Statistics, Tracking Progress, Traffic

Portfolio Management

June 3, 2013 by owfotografik 0 Comments

I am starting today with Microsoft Word, to organize my portfolio.

I have a word document with the name of each of my galleries on FAA. I have keywords that I use for each GALLERY that are a basis for the piece and the same for each piece in the gallery. I copy and paste these keywords when I upload new artwork. I also have basic descriptions that I start with for each upload. Again copy and Paste.

What I am starting to do today is have a word document for each PICTURE. This is named as the name of the piece. I am copying and pasting back from FAA the keywords I used and the description I used. This way I have a written record of all of this information by piece.

I am now adding #hastags to this word document and when I am going to post links in the discussion threads I will copy and paste these hashtags into my comment with my link. Then you can just copy and paste my hashtags when you post for me. Helps you, and helps me.
I also have these hashtags on hand when I am promoting myself along with the keyword and description all in one place. Easier for me.

1. Descriptions should be long and include your name, where the photograph is (location or description) your creative process, your contact info, etc.
2. Use your descriptions to come up with your keywords. If you are desperate just copy and paste individual words from your description as keywords. Also use Microstock or other keyword tool.
3. Hashtags, use your keywords to come up with your hastags, as you can see all three of these elements should build from each other.

When you post to Stumble you have the option for keywords and description, Google+ is description and hashtags, Twitter is mostly hashtags, little description, Facebook is more just description, Pinterest is description and hashtags, Tumblr is description and hashtags.

So if you have all of these sites and each one is a little different to post to, and you have a word document as easy reference, it is much easier to do. You now also have a very nice portfolio with all of this information together.

– Omaste Witkowski

Featured Contributors, General Advice, Omaste Witkowski, Portfolio Management

Omaste Witkowski, Portfolio

General Advice, Pinterest, Social Media Websites

Gaining Relevant & Qualified Twitter Followers

June 3, 2013 by owfotografik 0 Comments

On Twitter…I find a big hitter artist…like Matt LeBlanc for instance…who has thousands of followers…I then hand pick people from his list that look like average folks and not other artists or big businesses…I look for people who are FOLLOWING more than they have followers…numbers under 1000….regular looking folks…not artists or businesses…and I follow them…then every 48 hours, I go to http://www.justunfollow.com and I get rid of anyone who didn’t follow me back. So on a Thursday night I will go and follow 100 people and then Saturday night I go to http://www.justunfollow.com and remove dead weight. I don’t do any following in the interim. After I unfollow on that Saturday night, I go and follow 100 more people from a big hitter…then Monday night I unfollow again…You can unfollow 25 for free…but that wasn’t enough for me…so I am paying the 10 a month for unlimited……you can have 2 accounts for that 10.00 a months…so it’s super cheap for me at 5.00 a month.- Sharon Cummings