Archive | General Advice RSS feed for this section

Recommended Reading: “The Tao of Twitter” by Mark W. Schaefer

martyfnemec's avatarMarty F. Nemec

View Marty F. Nemec's profile on LinkedIn

(All book recommendations I do are written by me and all authors are unaware that I am recommending their books. I am not paid in any form.)

The Tao of Twitter

Twitter is hard. I can admit that.

Twitter has its own set of rules and lingo. Every single person that has stepped foot into Twitter thinking “Hey, it’s social media just like Facebook!” has had to reel back in horror from the thousands of short sentences being randomly flung every direction. And this is just after one minute.

The truth is there is a method to the madness. This giant jumble of tweets that seems to be bouncing off the walls like atoms are actually all part of a giant system. Mark W. Schaefer’s “The Tao of Twitter” aims to not only teach you how to understand Twitter and it’s complexity…

It wants to teach you how to harness it to…

View original post 790 more words

10 Creative Ways to Market on Pinterest

10 Creative Ways to Market on Pinterest

Written by
http://www.jeffbullas.com/2012/05/31/10-creative-ways-to-market-on-pinterest/

Marketing used to be simple.

You placed an advertisement in a magazine, the yellow pages or the local newspaper and people picked up the phone and called you or dropped into your place of business.

Now you have dozens of marketing channels you can use and the media is not just print, television and telemarketing.

Read the rest of this article here

——————————————————————————-

Thank you to Christine Fournier for sharing this article with me.
http://christine-fournier.artistwebsites.com/

Right-clicking Images from Websites, Pinterest and Google

Playamart - Zeebra Designs's avatarZeebra Designs & Destinations

This past weekend some friends and I were discussing how some people use images from Pinterest, Facebook and Google Images.  I shared a copyright infringement story with them, and told how shocked I have been recently to find so many of my images ‘shared’ on Pinterest.  But I should be honored, right? Flattered that an award-winning photograph had been ‘pinned’ without my permission and uploaded, and basically been given to the world wide web to be used however they’d like!  I think that that person who pinned the above image agreed before adding the image that they owned or had permission to share it.

This past week WordPress put their spotlight on reblogging and also on Using Other People’s Images.   Both posts received a lot of interesting feedback, including a link to  DON’T STEAL MY STUFF, DUDE  – Laura at ‘Lolabees’ states her clear case and…

View original post 587 more words

Picking and Choosing: Bloggers as Curators

Ben Huberman's avatarWordPress.com News

Your blog is the space where you show the world the things that make you tick. You put together stories and images that entertain and enlighten, and invite your visitors in. It’s your own carefully designed museum-living room-coffeeshop packed into a screen.

Some rooms feel a bit cozier, though, with a choice item from the flea market or the antique store. Likewise, your blog can come to life with some well-chosen materials you’ve collected on WordPress.com (and the web in general). Many bloggers are already curating thoughtful content on topics as diverse as design and science — here are some ideas on how best to find and present others’ materials on your blog.

Digging for content

The WordPress.com community creates, collectively, over a million posts every single day, generating an endless wealth of information and opinion. This shouldn’t deter you from looking for content to enhance your blog. On the contrary, you…

View original post 714 more words

How to Create Consistently Remarkable Content

http://nextlevel-va.com/wordpress/2013/06/26/how-to-create-consistently-remarkable-content/

How to Create Consistently Remarkable Content
by Lisa @ Next Level Consulting & Virtual Assistance
Content is the foundation of the internet and thus any successful business provides an abundance of it. Unfortunately for many marketers, this means the re-purposing of the same old topics, ideas, and information. Google’s never-ending quest to ensure that quality content gets primary recognition on the search results means that today more than ever, it’s vital to your success to create consistently remarkable content.

Becoming a reliable source of quality information is about more than search engine results. It also positions you as a credible, trustworthy, and respected source online. Content can make or break your business. The key is to regularly generate excellent content.

So how do you create consistently remarkable content and what exactly does “remarkable” mean?

The Free Dictionary defines remarkable as 1. Worthy of notice. 2.  Attracting notice as being unusual or extraordinary.

So you must write content that is unusual or extraordinary. No small task, right? Well, here are a few tips and strategies that can help.

#1 Be Passionate

It is darned near impossible to create consistently remarkable content if you have little or no interest in your topic. Sure – you might be able to create a few great pieces. However, to create them day after day you really do need to love your topic.

#2 Be Excited

When you’re writing your content, or creating your video or audio content, it helps to feel genuinely excited about what you’re saying.  Your enthusiasm will most certainly come through.  Your word choice and the information you share changes when you feel excited about your topic.  If you can’t feel enthusiasm as you write, at least muster up a smile 🙂

#3 Learn, Connect, Grow

Content on today’s internet is all about sharing. People Pin, Tweet, Like and Share content to show their enthusiasm. Dive in and become part of the community. Learn something new every day about your industry. Connect with others who are involved in or interested in your topic. Share what you learn with others in the form of, yep you guessed it…remarkable content.

Being remarkable isn’t about being a highly skilled writer. It’s not even about being the best or most knowledgeable person in your industry. Being remarkable is about being excited to talk about your niche topic in new and interesting ways. It’s about giving each and every piece of content you create 100% of your attention, focus, and enthusiasm.

So the next time you sit down to brainstorm content ideas and to write content, think about what excites you. Think about how you can share that information in a way that will offer value to your audience. Great content doesn’t need to be lengthy and it doesn’t need to be complicated.

Quick and Easy Customization: Get the Most Out of Widgets

Cheri Lucas Rowlands's avatarWordPress.com News

Widgets, the handy features built right into your WordPress.com dashboard, allow you to add cool features to your site so you can make it your online home. Have you poked around in Appearance → Widgets, recently? We want to make sure you know how quick and simple it is to activate — and customize — widgets. If you haven’t enabled them already, try these:

View original post 430 more words

The 7 Principles of Conversion-Centered Landing Page Design

The 7 Principles of Conversion-Centered Landing Page Design

by Oli Gardner

Designing an optimized landing page isn’t exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So … how schooled are you in the concept of conversion-centered design?

Conversion-centered design (CCD) is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor toward completing that one specific action, using persuasive design and psychological triggers as devices to increase conversions.

Landing pages sit at the heart of CCD. A landing page is a standalone page that uses congruent design — working toward a single collective purpose — to usher your visitors toward the finish line, be it the collection of personal data or education about your product/service before passing the baton to the next phase of your conversion funnel.

So how do you persuade a visitor to complete your conversion goal using design? There are a number of design elements that drive a visitor’s attention toward the desired area of interaction. Psychological devices can also encourage participation. Let’s dive right into these two types of CCD elements so you can start designing landing pages that actually convert.

Read full article here http://blog.hubspot.com/principles-of-conversion-centered-landing-page-design

Stats Wrangling I: Digging into Your Data

Michael Pick's avatarWordPress.com News

statwrangling

Chances are that if you’re running a public facing blog, you’re probably happiest when someone actually reads it. Preferably lots of someones. Your blog’s stats can give you some great ways to get to know a little bit more about your readers, and what it is about your work that most attracts them.

While the more liberal artsy types among us might shoo off the idea of obsessively stat trawling as something for the more scientifically inclined, there’s actually something for everyone lurking just beneath the surface, whether that’s inspiration or cold, hard logic. If you want people to read your blog, making use of your stats can give you an arsenal of information to help make that happen. In our Stats Wrangling series, we’ll be digging in to how to get to grips with your blog stats, one module at a time. But in today’s post, we’ll start with…

View original post 1,088 more words