Marketing Art Online

How to Use Pinterest Rich Pins: What Marketers Need to Know

June 3, 2013 by owfotografik 0 Comments

http://www.socialmediaexaminer.com/rich-pins-on-pinterest/

By Kristi Hines
Published June 3, 2013

“Do you use Pinterest for your business?

Have you heard about Pinterest Rich Pins and how they can help your marketing?

In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins.

Get to Know the New Pins

Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest.

The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps.

There are three types of pins that now allow you to share more information: products, recipes, and movies. The additional information for pins in these categories is provided by specific websites.

For example, major brands whose product pins have extended information include Anthropologie, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target and Walmart.”

Featured Contributors, General Advice, Omaste Witkowski, Pinterest, Promoting Your Work, Social Media Websites

Omaste Witkowski, Pinterest

Featured Contributors, General Advice, Omaste Witkowski, Social Media Websites

Blogging - Wordpress, Tumblr and More, Featured Contributors, General Advice, Omaste Witkowski, Social Media Websites

Blogging, Omaste Witkowski

Featured Contributors, General Advice, Idea Websites for Artists, Omaste Witkowski, Social Media Websites

Business, Omaste Witkowski, Tools

14 Selling Tips From RedLemonClub.com

June 3, 2013 by owfotografik 0 Comments

14 Things you can do right away to have more people buy your creative products

http://www.redlemonclub.com/featured/14-things-you-can-do-right-away-to-have-more-people-buy-your-creative-products

Tip#2
Do a mutually beneficial deal with someone else who could open up more customers to you……

Featured Contributors, General Advice, Idea Websites for Artists, Omaste Witkowski

Featured Contributors, Google+, Omaste Witkowski, Social Media Websites

Google+, Omaste Witkowski, Search Engines, Searching

Read Your Feeds

June 3, 2013 by owfotografik 1 Comment

Tip for Today:
Go visit your social media sites and look at your feeds. Are they solid FAA link posts or do you have other info in there as well.

Do you feel engaged by your content or are you bored by it. I was really surprised one day after posting a bunch of stuff, to go and read my Twitter feed, and be really turned off by it. Make sure you think about what you are sharing and the message you want to convey when you share online.

Inspirational quotes, photography/painting advice tips/tricks, what interests you personally that you would like to share with the world. What influences your artistic visions, What is your favorite color and why, showcase work in that color……

Social Media followers like to be engaged with you as a person and not just your work 🙂

Art Sales Websites, Engaging Your Audience, Fine Art America, General Advice, Omaste Witkowski, Promoting Your Work, Promotion Fatigue Syndrome, Social Media Websites, Twitter

Business, facebook, Featured, Internet Marketing, LinkedIn, Marketing and Advertising, Omaste Witkowski, Social network, social-media, Twitter

Posting Ratios

June 3, 2013 by owfotografik 0 Comments

My rule of thumb is this.
When you are considering promoting yourself with Social Media, Use the 75 – 25 approach.

75% of the time you should spend building your following on social media. The more followers you have the more you will get exposure for your work. If you are constantly just promoting yourself and trying to sell your work people will tune out and disengage.

Put more time into engaging with people and not just trying to sell to them.
Once you have engaged with them then let them know casually that you have work to offer…. 25%

Engaging Your Audience, Featured Contributors, General Advice, Omaste Witkowski, Promotion Fatigue Syndrome

Sharing Work from FAA to Social Media

June 3, 2013 by owfotografik 0 Comments

Many of the discussion threads here at FAA are automatic. Fav, vote, copy and paste a comment. Takes seconds and you move on. Some people don’t even bother to do that, they just post their link and move on.
This group is different and in order to be different we need to think differently. Instead of automatic and copy and paste we need to be engaging and effective. This takes thought and you have to care. Think about what you like about the art you are sharing. Color, texture, composition, unique quality a, b or c. ex: I can’t have never seen a landscape done “this way” and I really enjoy it for “this reason”…. Use Hashtags and keywords that describe the work and make it more likely to be found by a person via a search engine.
Don’t just share your work, share in it.
Think about these 2 things when you are posting links to your work and to the work of others:

1. If you were their PAID Marketing/Advertising person what would you say about this work that would make others want to purchase it.
2. If you were getting a commission to sell it how would you describe it?

In order for Social Media Marketing to really be effective we have to love what we share.

Art Sales Websites, Engaging Your Audience, Featured Contributors, Fine Art America, General Advice, Omaste Witkowski, Social Media Websites

Auto Sharing Buttons on FAA

June 3, 2013 by owfotografik 0 Comments

When we use the buttons to share work, modify the text that is default. Any time we see the words sell or sale in these posts I think it puts people off a bit. They know we sell our work. Sharing our work is how I try to come across.
For example when you use the Facebook button it adds the “prints and posters for sale” into the box. I delete these words so that people want to click the link to look at the work not click it because they feel like they have to Buy. They are more likely to click.
On the Twitter button it says “I uploaded new artwork for sale”. I delete this line. use this many characters to say What a great green capture, or Daily find for Green art. etc. Then add tags at the end of the post that are #green #art #etc…
The less generic any of these postings look the more likely people will be engaged by them.

– Omaste Witkowski