Archive by Author

FAA & Posting to Google+

‘d like to share what I’ve been doing over on Google+ and I’d be interested to hear what you do there.

At least once a day, often 2 or 3 times during the day I will post a piece from my FAA portfolio. I post a good sized watermarked image for visual impact with a link to that piece on my Artist Website. I try to say something about it. Then I post links to all the daily photography and art themes which that particular image is suitable for. This increases your audience and sometimes the theme page will do a feature widening the audience further.

To find all the daily themes see the link below. All you need to do is copy and paste the string of links and when you post, the links become live.

http://www.gplusphotopages.com/posting_to_themes.php

Loving Quotes

People love QUOTES!! Make sure you sprinkle those around…I get so many retweets of those…and if you stick a tinyURL at the end with a picture to go with the quote…well….you just might get more interest. 🙂

I am done with huge links that say FAA…that is a turn off…and yes boring…TinyURL is the only way!

Sharon Cummings

Read Your Feeds

Tip for Today:
Go visit your social media sites and look at your feeds. Are they solid FAA link posts or do you have other info in there as well.

Do you feel engaged by your content or are you bored by it. I was really surprised one day after posting a bunch of stuff, to go and read my Twitter feed, and be really turned off by it. Make sure you think about what you are sharing and the message you want to convey when you share online.

Inspirational quotes, photography/painting advice tips/tricks, what interests you personally that you would like to share with the world. What influences your artistic visions, What is your favorite color and why, showcase work in that color……

Social Media followers like to be engaged with you as a person and not just your work 🙂

Early Morning Magic

Posting Ratios

My rule of thumb is this.
When you are considering promoting yourself with Social Media, Use the 75 – 25 approach.

75% of the time you should spend building your following on social media. The more followers you have the more you will get exposure for your work. If you are constantly just promoting yourself and trying to sell your work people will tune out and disengage.

Put more time into engaging with people and not just trying to sell to them.
Once you have engaged with them then let them know casually that you have work to offer…. 25%

Sharing Work from FAA to Social Media

Many of the discussion threads here at FAA are automatic. Fav, vote, copy and paste a comment. Takes seconds and you move on. Some people don’t even bother to do that, they just post their link and move on.
This group is different and in order to be different we need to think differently. Instead of automatic and copy and paste we need to be engaging and effective. This takes thought and you have to care. Think about what you like about the art you are sharing. Color, texture, composition, unique quality a, b or c. ex: I can’t have never seen a landscape done “this way” and I really enjoy it for “this reason”…. Use Hashtags and keywords that describe the work and make it more likely to be found by a person via a search engine.
Don’t just share your work, share in it.
Think about these 2 things when you are posting links to your work and to the work of others:

  1. 1. If you were their PAID Marketing/Advertising person what would you say about this work that would make others want to purchase it.
  2. 2. If you were getting a commission to sell it how would you describe it?

In order for Social Media Marketing to really be effective we have to love what we share.