Taking the pulse of the planet: How Twitter erases geography

By Mathew Ingram

Summary:
A study that looked at more than a billion tweets and the geographic connections between 71 million users across the globe shows how Twitter has changed the way we communicate and helped erase geographical barriers.

Twitter is a very interesting tool that connects us all in so many ways. We can have real time conversations in the blink of an eye with anyone around the world. We can converse on topics and find people with similar interests in a heartbeat. News has changed as a result and society is changing as well. Marketing is no different. What a great way to find people who are like minded and connect with them.

Read the full article here:  http://gigaom.com/2013/06/18/taking-the-pulse-of-the-planet-how-twitter-erases-geography/