Marketing Art Online

Marketing Advice from a Pro Agency

June 3, 2013 by owfotografik 0 Comments

Some advice from Crown Social http://crownsocial.com/ a social media agency

“Pay attention to the audience to which you post stuff on social media.
Be real and be non-promotional and know who you are trying to target.

Start Instagram and Vine accounts. The more of these social media accounts you have the better Search Engine Optimization (SEO). Vine and Snap Chat are both super fun, but really new to the game so they really hit younger demographics. Not many people are doing campaigns with them yet, but it could be a fun way to get engagement.
Pinterest is a great platform to focus on.

If you are trying to gain traction with your brand then reach out to influencers in a non-promotional way. Casually liking their stuff or leaving comments on their posts. Once you have built up a relationship, introduce your product.
If you are trying to sell your products its always interesting to look at case studies of who is doing it right. Social commerce is growing a lot and I know Pinterest is great for that. Etsy might also be good to be on.

I don’t know if you run facebook ads, but if you do, creating multiple ads and testing what imagery and copy runs best and then refining from there is best practice. People typically relate more to ads with people in them, tho I know that’s not your main subject matter.

Also, if you can fine a create way to get their email address, email blast are typically the best way to cut through all the social media white wash. I think FB only serves up like 30% of user generated content, so often it is lost in the mix.

Also, taking a look at your analytics is a good idea. I know there are some good tools for social analytic online, but most of them cost a pretty penny. It just depends on how serious you want to be about it 🙂
There’s no good free tumblr or pinterest analytics tool. Simplymeasured.com has some decent freebies for facebook, twitter, and instagram. The best free facebook analytics are the ones that facebook already provides. Twitter requires a lot of different tools for good free analytics: followerwonk, twittercounter, and tweetstats are some of my favorites.”

Engaging Your Audience, Featured Contributors, General Advice, Omaste Witkowski

Search engine optimization, social-media

Portfolio Management

June 3, 2013 by owfotografik 0 Comments

I am starting today with Microsoft Word, to organize my portfolio.

I have a word document with the name of each of my galleries on FAA. I have keywords that I use for each GALLERY that are a basis for the piece and the same for each piece in the gallery. I copy and paste these keywords when I upload new artwork. I also have basic descriptions that I start with for each upload. Again copy and Paste.

What I am starting to do today is have a word document for each PICTURE. This is named as the name of the piece. I am copying and pasting back from FAA the keywords I used and the description I used. This way I have a written record of all of this information by piece.

I am now adding #hastags to this word document and when I am going to post links in the discussion threads I will copy and paste these hashtags into my comment with my link. Then you can just copy and paste my hashtags when you post for me. Helps you, and helps me.
I also have these hashtags on hand when I am promoting myself along with the keyword and description all in one place. Easier for me.

1. Descriptions should be long and include your name, where the photograph is (location or description) your creative process, your contact info, etc.
2. Use your descriptions to come up with your keywords. If you are desperate just copy and paste individual words from your description as keywords. Also use Microstock or other keyword tool.
3. Hashtags, use your keywords to come up with your hastags, as you can see all three of these elements should build from each other.

When you post to Stumble you have the option for keywords and description, Google+ is description and hashtags, Twitter is mostly hashtags, little description, Facebook is more just description, Pinterest is description and hashtags, Tumblr is description and hashtags.

So if you have all of these sites and each one is a little different to post to, and you have a word document as easy reference, it is much easier to do. You now also have a very nice portfolio with all of this information together.

– Omaste Witkowski

Featured Contributors, General Advice, Omaste Witkowski, Portfolio Management

Omaste Witkowski, Portfolio

Keyword Advice

June 3, 2013 by owfotografik 0 Comments

This is a great keyword generation tool:
http://microstockgroup.com/tools/keyword.php
Always have your name in your keywords !!!!! If people try to search for you they won’t find you if your name is not in your keywords !!!!
I have tried to find people on here by their name and many times get nothing…….

For Descriptions:
I use wikipedia so often to get generic descriptions: Sunflower is a great example. Post a picture of a sunflower and
From Wikipedia
” copy and paste sunflower description from wikipedia”
Make sure you give credit when you copy and paste.

Have the keywords you use appear in your description.

Always start the description this way:
1. Title of work
2. Your name
3. Your website
4. Description of work (optional) – Mention where the picture was taken or painting was made. If there is a specific town or place or person in the image, write it down. ex. Washington Monument, vacation with family, etc….
5. Wikipedia or other reference to your work

I have a word document that has my basic keywords that I use on all of my pieces, sorted by gallery, and my basic description.
I copy and paste as much as I can when adding in my images.

Google and other search engines will index your work just as much as FAA search engines do. If there are no words to describe your work to the world then chances are they won’t find it if they look for it.

Featured Contributors, General Advice, Keywords, Omaste Witkowski

Google+, keyword, Search engine optimization, Web Design and Development, Web search engine, Wikipedia

Featured Contributors, Omaste Witkowski, Social Media Websites, Twitter

Why Being “Big” On Twitter and Facebook Is Important To Google

June 3, 2013 by owfotografik 0 Comments

I found this article that you might enjoy:

Why Being “Big” On Twitter and Facebook Is Important To Google
http://www.jeffbullas.com/2010/12/03/why-being-big-on-twitter-and-facebook-is-important-to-google/

– Omaste Witkowski

Facebook, Featured Contributors, General Advice, Google+, Omaste Witkowski, Twitter

facebook, google, Omaste Witkowski, Online Communities, Search Engines, Searching, Social network, Twitter

Facebook, Featured Contributors, Omaste Witkowski, Social Media Websites

Tropical Garden – Auto post FAA to Twitter vs. Customizing a Post

June 3, 2013 by owfotografik 0 Comments

Something I commonly see on Twitter is people making the mistake of using the auto fill text on Sharing Buttons. In order to be engaging to an online audience you need to be able to make them want to click on your link. You do this by describing your work not just letting us know that you put it online.

I am posting an image of mine that is For Sale on Fine Art America
If I click on the Twitter button on this page on FAA, you will see this text as an auto-fill, and you will always need to change this text. NEVER POST the auto generated description of your work for sale.
“I uploaded new artwork to fineartamerica.com! – ‘Tropical Garden’ – http://fineartamerica.com/featured/tropical-garden-omaste-witkowski.html via @fineartamerica”

I use Hoot Suite to shorten the http link and I add my own text and #hastags. This is an example of how I would tweet this picture.

Get lost in a tropical garden and beware of your own imagination. Is this reality or fantasy? http://ow.ly/lHota #tropical #sculpture

I am hoping to catch an audiences attention and make them take the time to see what I am advertising. Invite them to enjoy my work. Not just let them know that I am selling something.