Since the dawn of the internet, marketers have regarded it as a vast laboratory , launching experiment after experiment to find ways to generate sales and customer loyalty. Customers on the other hand have adopted digital marketing in ways that suit them and in the process have changed the ways companies market their good and services.
Researchers at Mckinsey and Company has found that the most successful digital marketers focus on managing four core values as they increase the percentage of marketing and channel spending that is directed to digital activities.
The Digital- Marketing Difference
Even though marketers know that customers go through a multi-stage journey when making purchases, they have tended to concentrate on two, that is.. brand marketing and promotions.
Digital marketing is changing all that by making companies part of the conversation with their customers. Companies are moving away from one way conversations driven by sales…
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